What is In-Stream Video Crossposting and Re-sharing
Are you wondering about the meaning of the terms Crossposting and Re-sharing? In this article, I will discuss what these terms mean and how to effectively utilize them.
Crossposting and Re-sharing are methods through which partners share videos across Facebook pages. To use the crossposting feature, partners are required to declare their page relationships by granting crossposting page permissions.
Crossposting
Crossposting is simply the ability of a content creator to share content between connected pages for which there is distinct value to the audience without having to re-upload the video.
What do I mean by distinct value? Distinct value refers to the value to a page's unique audience beyond gaining additional views, such as sparking meaningful interactions between people.
What Crossposting is All About
Crossposting is not intended to increase monetization but to grow the fan base of a page. Rather, crossposting is intended to show affiliation or ownership between the content and the crossposting page.
For example: If page X owns a video created by page Y, page Y may want to share the video with its followers using crossposting to signal their affiliation with the video.
Re-sharing
Re-sharing, on the other hand, facilitates the sharing of videos posted by another page. It is also advantageous because it displays the original uploader to the user, helping users get to know the page better.
What are the Restrictions for Crossposting and Re-sharing?
There are restrictions on crossposting and re-sharing to prevent misuse of the program. You can check the restrictions by clicking here.
The policy does not allow:
- Incentivized sharing by compensated partners.
- High volume of inorganic sharing, that is, sharing the same content across multiple connected pages for the purpose of increased traffic.
Principles of Crossposting
- Crossposting should only be used for authentic sharing to foster meaningful interactions on Facebook. It shouldn't be used for the purpose of monetizing the followers of another connected page.
- Crossposting should drive value for the intended audience, as it was designed for sharing meaningful content between connected pages without re-uploading it.
- Crossposting should show affiliation or ownership between the content and the crossposting page when a video is shared. To ensure transparency, crossposting should only be used if it helps the user understand the connection between the crossposting page and the content.
