Four Types Of In-Stream Ads Formats - Which Of It Will Increase Your Payout

What Are the Types of In-Stream Ads?

In-Stream ads have several ad formats under them. You might think the In-Stream ads are a single ad that, when applied for, displays in a single format.

Understanding In-Stream Ads

In-Stream ads are ways through which Facebook creators earn money on their on-demand and live videos. These ads appear within videos, selected and served by Facebook's auction system, dynamically tailored to each video.

In-Stream Ads Format

Different Ads Formats for In-Stream Monetization

There are four ad formats that can be served under the In-Stream Ads Monetization. These ad formats are listed below with explanations of how they work/display in videos.

1. Image Ads Format

   Image ads are static ads displayed under the content. They serve as a good alternative for mid-roll ads, especially in videos that lack a suitable placement for later ads, such as comedy skits.

2. Mid-Roll Ads Format

   Mid-roll ads display while a video is playing. Creators should tailor videos for this ad format, as most videos are discovered in news feeds. It's important to have natural break points in your videos for optimal performance.

3. Pre-Roll Ads Format

   As the suffix "pre" implies, this ad format plays before the main video starts. This is an effective way for creators to grow their audience and fan base, as these ads are served to viewers actively seeking your content.

4. Post-Roll Ads Format

   The term "post" signifies that this ad format appears after the video ends. It's targeted at viewers who have not seen an image or pre-roll ad during their session.

How Many Minutes Do Ads Display on My Videos?

The duration for which ads are served on videos depends on the ad format you choose. The minimum display times are as follows:

• Image ads are enabled to serve for 30 seconds.
• Video ads are enabled to serve for 45 seconds.

Choosing the right ad formats can significantly influence your earnings.

Can I Monetize a 60-180 Seconds Video?

Yes, a creator can monetize a 60-180 seconds video using post-roll and image ads.

To be eligible to serve ads, your page must meet the eligibility criteria.

You can contact Facebook's online customer care if you encounter any issues setting up In-Stream ads.

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