Eligibility Criteria Your Page Must Meet Before Being Eligible For In-Stream Ads

How To Be Eligible To Apply For In-Stream Ads

Facebook Page Monetization Program

With In-Stream ads, creators with authentic content that is long and engaging can start earning by inserting ads into qualifying videos.

There are three types of ads that creators can insert into their video content: mid-roll ads, image ads, and pre-roll ads.

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Creators are given the right to choose the specific content to place ads. To earn more in the ads campaign, please follow the guidelines below for best practices, eligibility, and high performance.

In-Stream Ads

Eligibility

A Facebook page user must have at least a minimum of 10,000 followers to be eligible for the program.

NOTE: Eligibility conditions only deal with followers, not likes. This means your page can have, for instance, 200 likes and still be eligible as long as the page followers are up to 10,000.

Tricks on How to Earn More on the Program

  • Publish on a regular basis and schedule: Just like YouTube, content creators must publish content consistently based on their schedule. When you decide to publish your videos, whether weekly, daily, monthly, or yearly, it encourages viewers to return for new episodes.
  • Share the link to your videos on all your social pages/channels: Sharing successfully published content on your social handles helps followers from other channels find you easily and increases traffic.
  • Track the number of viewers that return to your videos each week: Tracking statistics of your returning viewers against the content you create regularly using loyalty insights in the creator studio helps build loyalty among prospective viewers.
  • Respond to comments and questions on your videos: Quickly replying to comments and questions builds a strong relationship with viewers. Their comments can also provide ideas for new videos and themes.
  • Strategically share your content: Sharing your content in groups helps make your page more discoverable and attract followers. To learn more about growing your fanbase, click here.

Reasons Why Your Page Cannot Be Monetized

  • Make sure you review the Facebook partner monetization policies.
  • Ensure your videos meet and follow the community standards.
  • Create content that adheres to the Content monetization policy.
  • Create original videos using only content you own.
  • Avoid spammy, low-quality, or manipulative sharing practices.

To create safe and authentic content, it's important to be familiar with the guidelines and policies. Make sure you abide by these important standards as you continue to grow your presence.

How to Get 600,000 Total Watched in 60 Days

  • Capture the viewer's attention quickly at the beginning of each video you create.
  • Create your video content with in-stream ads in mind. Your video should have a natural ad insertion point within the first minutes.
  • Avoid cross-posting videos. Total minutes viewed does not include watch time from cross-posted videos. To learn more about cross-posted videos, click here.

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